After winning Red Bull MOBILE with our agency Happy South, I continued to service the account for a couple of years on retainer. During this time we launched their pre-paid offering in Australia and created a brand look which was adopted by multiple countries around the world.
The launch campaign took the energy of the Red Bull brand, using it in a mobile context with the idea of “Charge your life”. The campaign rolled out across the East coast in outdoor, in store, social and online display. The brand continued to build consistently until it was folded due to negotiation complications with the mobile network provider.