Telstra wanted to try ‘viral’ marketing for the first time and we were more than happy to help. The context – this idea was a support activity for a successful 1cent text campaign. The campaign featured people with shaky thumbs, a physical side-effect of Telstra’s extremely cheap text rate. Putting this ‘side-effect’ to good use, we created a new sport – water melon pipping. A sport that Telstra customers seemed to excel at.
