TAL GEL Design Sytem

A token based, multi-brand design system that drives both Figma and React practice

The GEL website provides visibility to the business and practical documentation for users.

Design & Developer modes

Everything we do is in service of a core goal: To create a single, shared language across design & delivery.

The TAL GEL is a multi-brand Design System product I ran from inception to it’s current place in the core technology strategy. The GEL has evolved to support over 10 brands, run on versioned designed tokens, that power our Figma and React solutions as well as being referenced by other tech frameworks. It’s a great example of what can be achieved with a long term vision, a skilled team and a good dose of passion.

The Design Team at TAL sits within Customer & Brand and acts as an internal, enterprise consultancy. The rest of my time in that team is spent as the design lead on our Group business – delivering B2B and B2BC solutions for our super-fund partners and their members.