I’ve crafted ideas and experiences that connect brands with people, for over 20 years. Throughout my career, my love of human insight and my passion for technology has helped me consistently produce successful work that delivered results across diverse media, product categories and audiences.

I’ve held a range of creative roles over the years, in and out of agencies. I’m currently at TAL, where I run our GEL (design system) team – And use Human Centred Design methodologies to help the business and product delivery teams connect to the needs of our customers and partners.

Prior to this, I held multiple creative leadership roles, including as a founding partner of the agency Happy South and as Head of Art & UX at Apparent, a leading one-to-one agency working with clients across APAC and North America.

My experience spans technical and conceptual work. I started in digital, working in UI, UX, product and experience design. But I also have many years in advertising and branding, delivering big ideas across all media channels.

I also try to maintain a personal art and illustration practice, and when my kids give me a spare minute to myself, I pick up one of my guitars and play a little music.