The smiling face you see is the combined, averaged face of thousands of IT professionals from around the world who help to build or test the Microsoft Windows Server 2008 application.
Testing important software, to ensure it can handle real world scenarios, bug free, is an important step before release – but for IT professionals, the time investment isn’t a trivial thing.
We thought we should give the community credit for their effort and help them share the experience with each other. To do this we built a website that supported their software testing activities, and connected them in a community, asking them to create an profile with an uploaded image of themselves. Each profile image was sent to facial detection software that morphed the faces of the community into a single, averaged face.
The campaign was the first international campaign to come from Wunderman’s Sydney office, running in 32 countries around the world and gaining thousands of beta testers to help certify the readiness of the software.
