The Dylan Agency produce a wide range of bespoke emails for HSBC that are creative, high-impact and successful. However, they were also looking to provide their clients with options that optimised build times and cost when fast turn around briefs were required.
To solve this, we produced an email design template system that formed the base of an ongoing repository of responsive email blocks. The templates provided design patterns that could be referenced and used by clients and the agency to quickly build communications. Designs that veered from the templates would be quickly identified and associated cost and time estimates could be generated. Any new, divergent designs would then be implemented into the template stack for future reuse.