To launch Arnott’s Shapes Mini Munchies, a campaign was developed around the idea “Attack of the Mini Munchies”. To support the above the line work, we created a mini-site and game.
Made in Flash, the game saw players launching a chicken on a biscuit into a suburban back yard. To complete a level they’d have to dodge hazards and gain power ups in a quest to get those tasty morsels into the mouth of a waiting human. The game, like the snack, was incredibly simple, yet more-ish!