I’ve crafted ideas that connect brands with people for close to 20 years. Throughout my career, my love of human insight and passion for technology has helped me consistently produce successful work that delivered results across diverse media, categories, and a wide range of audiences.
I’ve held a range of creative roles over the years – most recently at TAL, where I use Human Centred Design methodologies to help business units connect to the needs of our customers and partners. I am also the Product Owner of TAL GEL, our global experience language (or design system).
Prior to this, I worked at News in a contract Design Director role, working on platform solutions across 30+ brands. This was a transition role, from agency land where I spent a decade in senior digital and through the line creative positions – most recently as Head of Art & UX at Apparent, a leading one-to-one agency working with clients across APAC and North America.
I also try to keep up a bit of personal art and illustration practice, and when my kids give me a spare minute to myself, I pick up one of my guitars and play a little music.